My last blog post was about the importance of business cards. This time around I’m cover how to design your business card, and some of the mistakes actors make when making theirs.
1) Basic Information
The bare minimum should include your name, union affiliation, website, phone number, and email address. I would also suggest adding any social media plugs if you have any.
A common mistake that actors make here is that they list too many of their skills. This makes you appear as a jack of all trades and not a specialist. I’m looking a few business cards in my collection and I have one that states “Dancer” “Actor” “Choreographer” “Director” “Teacher”. This is way too many skills.
You want to come off as an expert in the field, people want to hire experts. While it’s ok to group things like Actor/Singer/Dancer together. Skills outside of that field should go on their own separate business card.
Imagine if your car breaks down and you are looking to get it fixed. Are more likely to hire who works on all types of cars, or are you going to hire the person who only works on your specific make and model?
2) Design - Keep it simple and get the gloss!
People tend to spend too much time on trying to come up with a creative design for their card. But the design is ultimately not important at all, keep in minimal and basic. When it’s time for your business card to get used people will only be paying attention to the contact information.
You should spend the extra bucks to add the gloss to your business cards. Adding the gloss increases the durability. Your card will be going in and out of pockets and being passed around a lot. People can use your card if the contact info is scratched off.
If you don’t have the gloss your will appear “brand new” and inexperienced. You want to appear well experienced even if you're not. The gloss will help set you apart.
3) Have a face
This probably the most important of them all, you HAVE to have your face on your business card. I’m looking at another card in front of me. It just states the actors name and e-mail address. But he doesn’t have his face on it, how am I supposed to remember who you are
I am awful at remembering names, half the time I’m looking at the top of people’s heads.(I’m 6’6) So if you don’t have a face with your name your business card is useless to me and I will move on to the next card.
Sometimes it will take months or even years before someone will use your card. So please always have a face with the name.
Written by: Jordyn Crawford