Use SEO (Search Engine Optimization), keywords, and character headshots to link your character and brand to your name.
Although this may seem complicated at first, making yourself knowledgable about this type of marketing will separate you from many other actors. You will be more accessible and look more professional.
SEO is available on every picture and every page on your website. Find the spots were it is applicable and insert your keywords (your brand, for now let's say it is "funny cop actor"). You can label all your pages and pictures with the SEO keyword of "funny cop actor."
When a user types in "funny cop actor" into Google, your website and photos will pop up in the search results. Instead of being lost in a shuffle of actors, you are the first to pop up.
If you take character headshots and other photos of you playing that role, you will look like a professional in that field.
When someone searches "funny cop actor" and your website pops up- there should be a few pictures of you playing the "funny cop" on your site.
Doing this little trick will bump up your ranking on Google, making you more noticeable and more accessible.