Back when I was in college my professors would stress that the headshot was the actor’s best friend. You should always have some available, you don’t know who might ask for one. But lets face it, who carries headshots with them all the time?
No one mention anything about getting business cards. Traditional acting schools focus on the art of acting, rather than treating your career like a business.
Investing in business cards is a staple investment every actor needs to make. Having them allows you to market outside the box. You are only going to give out headshots to people in the acting industry, but you will give your business cards to everyone.
For example I state that I do voice overs on my business cards. One day I was out at lunch and I was talking to the person in front of me while waiting in line. He wasn’t in the acting industry, but we exchanged cards anyways.
He worked for a non profit organization that worked with kids. A few months later he calls me up and asks if I could do some voice over lines for a promotional video he was launching. It was only a few lines and he would pay 200 bucks. It was a quick easy gig for me.
Having the business cards allowed to market outside the acting industry. What are the chances that guy had headshots to look at? Pretty slim to none. Although he probably does have other business cards to look through how many of them come from actors? And in my case how many would be voice over actors?
I didn’t have to compete with anyone to get the job. Now he is more likely to call me back with other projects. He is more likely to say to his friends “I hear you need someone to do your voice over. I’ve got a guy.” Doesn’t that sound nice. Getting gigs without auditioning?
Written by: Jordyn Crawford