It's challenging when you have to figure out how to balance the art and the business of acting. But if you change your mindset in a simple way, the balancing act can be so much easier.
Have you ever wondered why some people seem to have such an easy time marketing and promoting themselves, while others hate it and feel it's killing their soul? Why is marketing such a different experience for some people than it is for others?
Well, it all comes down to your mindset.
I think that the people who find it easier to market and promote themselves have what I call a "growth mindset," as opposed to a "fixed mindset."
So what's the difference?
A growth mindset can be defined as a view on the world where you are always able to get better and progress in something. In contrast, a fixed mindset says that it's very challenging to get better at new things, so we should keep focusing on the things we're already good at and eventually success will come.
A fixed mindset, unfortunately, is fundamentally flawed.
First off, think about when you were just a baby. Chances are slim that famous guitar players could play when they were super young, right? Some could, yes. But many others couldn't and over time they were able to develop their talent into what it is today.
On the other hand, a growth mindset is the belief that with practice, you will get better and better at something.
So if we were to take the whole idea of actor marketing and apply a fixed mindset to it, the belief would be that there is no way I'll ever get comfortable with this and it will always feel awkward.
On the other hand, if you apply a growth mindset to it, you'll train the subconscious part of your mind to believe that you can become great at marketing and one day it will just feel completely natural.
This is truly the only way to get better at something: to believe you can get better at it. Otherwise you'll have no incentive to practice and you'll fear failure so much that it will stop you from learning new things.
So the takeaway? Apply a growth mindset not only to your marketing strategies, but to everything you do. Have fun starting out knowing nothing about something and spending a few months or even years mastering it.
You'll learn all kinds of things and gain some great skills you can use throughout your life, some of which might lead to high levels of success in your acting career.